Timeline
2020 – Founded in New York
Hotli Inc. was established as a digital media agency specializing in influencer marketing, social content, and livestream production.
2021 – Strategic Relocation
Moved operations from NYC to Boston for cost efficiency and better access to creative and technical talent.
2022 – Pivot to Livestream E-Commerce
Became one of TikTok’s first U.S. livestream agency partners. Shifted focus to livestream production and digital merchandising.
2023 – Brand Campaign Growth
Launched 200+ livestreams, partnered with major brands, and reached over 500K followers and 5M views across platforms.
2024 – Hybrid Business Model
Started selling sourced and curated products via TikTok Shop and Whatnot. Built in-house operations for inventory, fulfillment, and livestream sales.
2025 – Scale-Up and Expansion
Surpassed $200K monthly revenue. Grew U.S. team to 19 full-time members and expanded into circular commerce and resale logistics.